April 16th, 2007
Church Marketing Tips from iStockPhoto
Posted by Church Video Ideas under Branding/Design, Communication, Conferences, Events and Seminars, TravelThis is from Kent at Church Relevance:
Lesa Snider King, the chief evangelist of iStockphoto.com, recently shared an excellent tip with MinistryCOM on how to create an engaging postcard with stock photography:
You have precious few moments to grab someone’s attention, and the simplest way to do it is by using strong, effective imagery.
The next time you create an event postcard, spend less time on the text or copy, and more time on choosing an image that communicates what the event is all about. Pick something eye-catching, something powerful, and colorful. After all, if you can’t grab the person’s attention with your image, it’s unlikely they’ll read your copy!
Of course, this principle applies to any church marketing you do. Effective communication requires that you can first get the individual’s attention.
EXTRA:
Today I fly to Indianapolis to speak at the National Church Music Conference. I’ll be doing a keynote address, 4 workshops, a panel and a hands-on tech lab. Pray for me.
June 6th, 2007 at 2:41 pm
With all that great stock photography, surely you designers have some designs worthy of winning a contest! Check this out:
http://www.outreach.com/print/articlef.asp?article_name=p-contestdetails07&sid=4664A7804FB6617F
It’s a good way to showcase your creativity – and help other churches, too!
A contest for the most original & effective designs for church outreach campaigns. You can enter 3 designs in 3 areas (9 in all, I guess): new church launch, special event invitation, or sermon series promo. Prizes look pretty good, but even better - you’re fueling all your co-designers’ inspiration (and who doesn’t go dry sometimes?)
Can you pass the word along to other church graphic designers?
April 23rd, 2008 at 1:11 pm
dorms…
classic scorched earth…